Before working at Nike, I wasn't much into sneakers. Mainly because I hated socks. Also, forget matching them... as long as they're approximately the same height, I can wear a kitty-themed one with a black sock. Well the dislike of little foot straight jackets is still there, don't get me wrong, but I've made it more fun by collecting weird ones.
I think part of the reason why I didn't like wearing sneakers, or why I learned a lot of women don't, is that they're kind hard to style day to day. There's so much that I learned about sneakerhead culture during my time at the company (like, hypebeast-type stuff and style). Nonetheless, Nike Sportswear's Air Max style is a pretty great "gateway" sneaker to that whole world. They range anywhere from the streamlined Ultra Fyknit to the tougher (and IMHO more dad-looking) Air Max 95' . Whatever your taste - there's an Air Max style for it.
The easiest way I found to style sneakers is to go a more put together sportswear look. A pair of tailored looking/feeling chinos went better with this look and more put together than if it were a jersey type of material. The muscle tank top was just a natural choice -- because, California weather. How would you wear them?